Commerce / Wholesale

Nexara Labs USA

Bring the public brand, buying experience and behind-the-scenes systems together without making the company feel complicated.

Company founded by NateFounder-owned live build / 2026Record 01 / 03
Nexara Labs USA commerce homepage built by Smith Brothers Group
01Live commerce experience
Nexara Labs USA Ascend Research campaign creative
02Campaign direction
Nexara Labs USA research transparency campaign creative
03Research content system
01 / The problem

Nexara needed more than an online store. Retail customers, wholesale buyers, new partners and the internal team all needed different things from the same business.

02 / The goal

Bring the public brand, buying experience and behind-the-scenes systems together without making the company feel complicated.

03 / The build decisions
01

Premium retail website

Built the public store to feel premium while keeping the product and research story easy to understand.

02

Wholesale quote flow

Gave wholesale buyers a direct quote path instead of forcing a business purchase through a retail checkout.

03

Partner program

Made the partner program feel like a real operating track with clear next actions, not a hidden footnote.

04

Operations and CRM

Connected the behind-the-scenes workflow so inquiries and handoffs did not live in scattered messages.

04 / What we can stand behind

The finished work is live or documented here. The intended change is clear; any performance claim waits for verified evidence.

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